Tablets offer publishers new opportunities to monetize content. Tablet owners are willing to pay for a compelling, high-quality product. Advertisers are eager to catch the tablet readers’ attention with creative, interactive ads. And above all, the visionaries agree: “Tablets are here to stay”.
Cross Media Publishing
Whether your output medium is print, the Web, mobile devices or tablets, WoodWing has a simple and efficient workflow to serve all your publication channels using your existing staff and skills. Our solution encourages a ‘create once, use everywhere’ way of working and allows new publication channels to be added effortlessly and cost-efficiently.
Analytics
You - and your advertisers - want to know how many of your publication’s issues have been downloaded, how much time your readers spend clicking and swiping, and what’s hot and what’s not. Our Analytics integration API allows you to use your preferred analytics provider to gather all that data and to optimize your publication to match your reader’s interests. And basic analytics are provided by WoodWing by default.
Subscriptions and Newsstands
You can be creative with regards to your business model for subscriptions. We allow you to use your own subscription server, the tablet platform’s subscription possibilities - such as iTunes - or a combination of both. WoodWing’s reader technology is also being used in existing online newsstands, and we’ll support the iOS5 newsstand by Apple, providing you with a wide and ever-expanding range of outlets for your publications.
Agility
We focus on product leadership, putting the publisher’s requirements first. Using existing, proven technologies to develop a best-of-breed solution enables us to quickly adapt to changing market demands. The result is a very affordable, scalable and flexible solution that suits both the largest publishers as well as the smallest. Our leading market position confirms this strategy.
Cutting-edge
WoodWing has a track record of being on the cutting-edge of development. Content Station - our application to cover the editorial process from planning up to publication to any channel - has been ahead of its time for years, and WoodWing also was the first to introduce a full-fledged Tablet Publishing Solution based on InDesign. With WoodWing, you’ll be a front-runner in publishing.
Open Format
We believe a publisher should be free to pick the most suitable components available; this also applies to our Tablet Publishing Solution. Our ofip (Open Format for Interactive Publications) is yours to use. You can create your own Reader Apps in-house if you like. Also, the Feed Publisher in Content Station allows you to organize and push content which can be displayed by your HTML5 apps or widgets using the WoodWing CDS for content delivery.
Buy or subscribe
WoodWing's Tablet Publishing Solution is available as either a traditional license purchase or as a convenient software subscription. This lets small and large publishers alike explore the new possibilities of tablet publishing, using an option that best suits their budget and business model.
Hosted Service
With our Content Delivery Service (CDS), your in-app-purchase publications will be hosted on super-fast Akamai servers, assuring the best-possible download times for your readers. The easy-to-use CDS Web interface lets you send push notifications to readers, manage subscriptions, and upload tablet content for miscellaneous platforms with little to no technical expertise.
Extensive Support Network
One of our local WoodWing solution partners will help you analyze your requirements, offer a tailor-made solution and set up your system. Speaking your language, familiar with your culture and knowing your business needs, they’re only a phone call away whenever you need support.
