Now you can come to the aid of your customers and help them eliminate the resource-intensive process of print production. How? Through collateral-on-demand services. Prompted by the rising demand for faster turnarounds and shorter runs, more and more printers worldwide have adopted the web-to-print technologies that enable collateral-on-demand services.
Imagine this scenario: The next time you speak with your client, you offer them a collateral production solution that allows them to:
- Streamline their internal collateral development process
- Eliminate the costs of storage, distribution and obsolescence
- Quickly produce and update literatureHelp them get products to market more quickly
- Print only the amount needed, when it’s needed
- Re-order easily from a web catalogue
- Use a customized, branded web interface
- Get cost estimations on their orders in a click Collateral-on-demand provides the flexibility for localizing and customizing printed materials.
In other words, they can easily tailor content and design to make it more relevant to the intended audience. Accessed through the web, a collateral-on-demand service enables your clients’ marketing and sales organizations to easily request customized literature and information.
A collateral-on-demand solution also enables full compliance with a company’s usage guidelines for logos, images and text. As a result, you help your customers protect, and even reinforce, their brand value.
Save time and money vs. traditional processes
In a time when traditional offset printing is experiencing flat growth trends, collateral-on-demand presents printers with the opportunity to increase revenues and margins. While print runs may be shorter than traditional processes, the frequency of orders from a broader audience within the enterprise often adds up to significant print volumes.
A collateral-on-demand solution also enables you to be more than just a printer. It helps establish a wider partnership with the client as you help them improve the effectiveness of their marketing and sales efforts.
