Quality - Reputation - Image
Few products are judged as critically by their labels as wine is. Label color, quality, shape, and finish - all combine to earn shelf space and draw the customer’s eye. Consumer studies show that 80 percent of those who pick up a bottle off the shelf will buy it. But besides conveying the product particulars - manufacturer’s name, wine variety and alcohol content - labels sell something more: an image. And with the wine market in a state of oversupply, retailers and consumers call the shots.
Increased competition means more competitive wine prices and increased demand for wine labels - at reduced cost with higher quality. That’s where HP Indigo digital presses come in. Their ability to print high-quality labels in up to 7 colors with variable data on a wide range of substrates makes HP Indigo digital presses ideal for the needs of wine label manufacturers.
The wine industry is facing a new reality: the specific needs of wine labels have become as fundamental to selling the product as the wine itself. Vintners may require a short run of reserve labels. Restaurants may want a house label. Companies may request personalized labels for holiday gift baskets. Families celebrating marriages may order wine labels customized with the bride and groom’s picture. In an industry where the product requirements vary as much as the season’s harvest, HP Indigo digital presses deliver all of this and more. Our products give you the results you need: a high-quality image for your company and a high-quality image for your customer’s product.
Leverage today’s market trends with HP Indigo:
- A move toward smaller bottling runs, especially for boutique wineries
With no set-up or changeover time, HP Indigo digital presses specialize in on-demand small-to-mid size runs up to 2,000 meters - perfect for unique label printing.
- Security and brand authentication requirements
HP Indigo’s printing features - with micro-text, invisible ink, digital watermarking and scrambled message ability - offer security and tracking features demanded in the wine label printing industry today. The benefits are twofold: a more secure product for your customers, a competitive differentiator for you.
- Wine industry consolidation, bringing higher requirements for profitability, scrap and throughput
HP Indigo digital presses print with no waste - the first print off the press is the right one. With consistent colors and registration throughout the run and no need for plates, changeover or cleanup, runs are efficient and profitable. The ability to deliver on key industry requirements - fast, high-quality variable printing on a wide range of substrates - make HP Indigo digital presses well equipped to cost effectively meet the needs of the wine label market.
- New bottle shapes that require conformable labels and adhesive application
HP Indigo digital presses print on a variety of substrates - from plastic to paper (including PE, PET, OPP, teslin vinyl, PVC and specialized substrates) - and fully integrate with in-line and offline finishing solutions (including varnishing, over-laminating and hot/cold foil stamping) to meet the needs of special bottle shapes and sizes.
- Increased competition that forces wine producers to upgrade labels and image quality
HP Indigo digital presses offer offset print quality - using liquid HP ElectroInk and digital printing for high-quality results that are in perfect registration from the first label out. The ability to supplement the standard CMYK set with up to three additional colors and match corporate and special colors with complete reliability give even more design flexibility.
