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HP partners with 3rd party solution providers to offer connectivity options for market leading VDP applications, such as:
GMC
GMC PrintNet offers end-to-end software solutions for designing, composing, and producing personalized variable documents for direct mail and transactional applications. PrintNet combines a full range of data handling, design and composition, graphical workflow, color management, approval, proofing, and message management capabilities into a highly efficient system that cuts costs and expands business.
PrintSoft
PrintSoft’s PReS IDE (Integrated Development Environment) allows you to work with a script language engineered specifically for the print industry. The simple instructions provide powerful logic statements to generate complex variable data documents. PrintSoft’s PReS Print Control enables you to run the application against live data to generate output.
DirectSmile
DirectSmile provides sophisticated, typographic, variable information for graphic designers. By integrating personalized text into images, the appearance is as if a real photo has been made for every single person who receives a postcard, mailing, or brochure. Now you can offer your clients complete VDP services producing fully customized direct mail pieces that guarantee the highest relevance for the consumer. You can adapt graphics, text, product offer, price, or any other part of a document directly triggered by the information from the database. Variable documents can be easily created in Adobe InDesign® directly by the designer.
MindFireInc
MindFireInc’s LookWho’sClicking automates the creation, management and tracking of personalized URLs and landing pages for direct mail marketing campaigns. Now, any HP Indigo owner can quickly build affordable direct mail campaigns that personalize each responder’s online visit with variable data and images, as well as route leads for immediate follow-up. It creates a seamless customer experience from print piece to web and provides businesses with the tools to communicate with responders quickly and with the most relevant information. It also provides real-time reporting for every aspect of the campaign.

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