Trans-promo: The inevitable fusion of transactional printing and promotional marketing. Using customer data to print marketing messages on transactional documents or with such documents (as inserts). A high quality digital press enables printers to send a relevant, personalized, compelling marketing message to the recipient of every transactional statement.
Using a combination of bold design, color print and variable data, you can turn your statement (or any transactional document) into valuable marketing tool that allows you to both retain and inform clients. By using, or allowing others to use, the white space on your transactional documents it is now possible to generate valuable extra revenue.
Transpromo documents are intuitively based on knowledge of client demographics and consumer markets. It is a well know fact that statements, invoices, cheques and payslips are still the most frequently used communication between businesses and clients/consumers. As the consumer will always expect the document and due to its relevance on their financial records, they are usually guaranteed to open and read it. With graphical representations of their transactions, dynamic input and personalized proactive marketing ads you can grab your client’s attention, enhance their perception of your corporate brand and potentially increase their spending.
"Cal considers the monthly statements an advanced, valuable and highly visible operational platform that promotes communication between the company and its customers. The shift to digital printing will enable cal to provide its customers with special offers on a one-to-one basis. Our goal is to leverage the personalized statements as an effective marketing channel, delivering segmented messaging to our customers."
