It’s been proven again and again. Personalized direct mail is the most effective form of business communication you can get on paper. It’s like getting a letter from a good friend who knows you well. It speaks to your specific interests and needs in both text and images. It truly connects!
As a commercial printer or direct mail house, personalized direct mail can also connect you with your customers. And here’s why: personalized direct mail - especially in full color - produces far better returns when compared to the one to two percent of traditional non-personalized mass mailings.
With increased response rates comes increased customer satisfaction, greater customer loyalty and more repeat business.
Demand for full color variable data printing (VDP) is clearly growing. Creative agencies are at a tipping point where they see personalization and one-to-one marketing as an opportunity - and no longer a threat. They have come to realize that personalized direct mail provides a more effective way to communicate with the customer.
In fact, Trendwatch reports that 23% of agencies are increasing their use of variable data printing. Additional data supports the trend to personalized direct mail:
- Compared to the one to two percent rates typical of generic mass mailings, personalized direct mail generates response rates of up to 20, 30 and 40 percent. (DMA)
- Responders to personalized direct mail spend more money! Average order sizes have shown increases of up to 24 percent - and higher. (DMA)
People who respond to personalized mailers tend to become loyal, long-term customers - improving on traditional retention programs by 47 percent
