Elite Digital Solutions - Apple Premium Reseller and HP Indigo Partner

This group emphasizes on creating layouts in the form of presentations for property advertising in flyers as well as billboards. ArchiCAD will help them in creation of the various housing forms In conjunction with the Architect and Artlantis will as well help them create the images for the purpose of reaching out to the target clientele.

They use CAD software to both design and SELL. Thanks to its 2D/3D integration and great visualisation tools, ArchiCAD is a pioneer in allowing builders and real estate developers to both design and sell their projects using computers. In this context, ArchiCAD is first and foremost a SALES &MARKETING tool for the builder and secondarily a conventional CAD tool. This isnot a contradiction of ArchiCAD’s position among architects, but a reversal of the emphasis placed on ArchiCAD’s dual ability to document and visualise buildings.

ArchiCAD’s highly productive modeling and state-of-the-art visualization techniques (especially combined with Artlantis Studio) let customers walkthrough buildings before the foundation is laid, test alternative schemes,materials, finishes and lighting without having commit themselves based on palm-sized samples and the salesperson’s promises.

The reasons for using ArchiCAD to design and market homes are very compelling

• Improved visualisation can speed up a closing; the interest carry on 2-3 homes for 1 month can equal or exceed the price of ArchiCAD.
• Interactive 3D design using a “kit of parts” library can help builders up sell design options,
• Integration between 3D visualisation and floor plans insures that “what you see is what you get,” reducing design errors and liability of unhappy customers, and
• Incremental cost to produce renderings, video and CD-based marketingmaterials based on a good 3D model.

ArchiCAD does not create 3D framing out of the box (although some API and GDL-based solutions to this problem will soon be available) or produce cut lists (which assume a builder buys all of the materials in one shot). It is primarily for the marketing side of a builder’s business, not the framer’s side. ArchiCAD’s “rule-of-thumb” based method using the components list and export capabilities to other estimating products is generally sufficient in the real world.

ArchiCAD’s drafting tools are more than sufficient for even the most complex residential projects. ArchiCAD is a professional tool for builders, most appropriate for design, working drawings and marketing (“virtual model homes,” interactive customization, etc.)

ArchiCAD’s price is higher than most software marketed specifically to builders, but it is far more comprehensive and its ability to help the builder SELL product not only saves money, but MAKES money. No other software offers such a direct and obvious opportunity for the builder to make a profit.